About Liz Bacelar

Liz is a digital innovation executive,  serial-entrepreneur and prolific speaker at the forefront of beauty, fashion and technology. She is credited with powering the evolution of "fashion and tech” and leading emerging tech adoption in beauty.

Liz was recruited by the CIO to create The Estée Lauder Companies' first ever Global Tech Innovation Team. She leads education, testing and implementation of new technologies such as generative AI and tokenizaton, and creates new digital brand experiences for greater engagement and conversion.  

Prior to her career in beauty, she created Decoded Fashion, the world’s top global conference series connecting decision-makers in Fashion and Retail to new technologies. The company was acquires in 2014, after launching summits in NYC, London, Milan and Tokyo with top industry partners including the CFDA, the BFC, IMG, Conde Nast and Pitti Immagine.  Under her guidance, Decoded Fashion also hosted networking events, hackathons and pop-up summits in 12 countries, in addition to running a Fashion Tech House at South by Southwest. 

Liz then launched TheCurrent, a trusted innovation partner for consumer retail and technology, with offices in New York, and London, acquired in 2020. 

Liz is also an experienced producer and print journalist, with 10 years in journalism, and an Emmy-nomination as a network TV producer at CBS News. Her work has been featured on WIRED UK, Techcrunch, CBS News and NBC News. 

SHORT BIO:

Liz is the driving force behind The Estée Lauder Companies’ Global Tech Innovation Team, a pioneering group she was handpicked by the CIO to create and lead. In her role, she’s passionate about making new technologies like Generative AI and blockchain accessible to the company and bringing innovative ideas to life for consumers across various brands and regions.

Before stepping into the beauty industry, Liz played a pivotal role in blending fashion and technology. Through her consultancy and industry events, she brought together technologists and executives, sparking a new wave of innovation in the fashion world. Her journey also includes an Emmy nomination for her work as a journalist, along with founding and successfully exiting two startups.

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